I design with the whole system in mind.
I’m Parker Martorella, a UX/Product Designer bringing together human-centered research, visual craft, and an entrepreneurial understanding of what makes ideas viable. I’m completing dual degrees in Information (B.S.) and Art & Design (B.A.) at the University of Michigan, with a minor in Entrepreneurship.
From visual craft to product thinking
I began in visual design, where I learned how hierarchy and form shape understanding. UX widened the frame: I could move beyond one deliverable to investigate an entire experience—what people need, where systems break down, and how design can serve users and businesses. At Acadaca, I applied that approach to tested e-commerce concepts.
Human judgment, amplified by AI
I use AI to explore copy and directions, pressure-test ideas, and resolve routine layout issues faster. But empathy, contextual research, and original thinking remain human responsibilities. AI can accelerate the work; it cannot replace understanding how people actually experience a product.
Leadership through clarity
As Vice President of Design for MDesign, I lead and mentor student designers while helping multidisciplinary teams turn ambiguous goals into clear, audience-centered work.
Graduating May 2027 and seeking full-time UX/Product Design opportunities.